What Is Content Marketing, Anyway?
If you’ve spent any time on this and other blogs related to small business marketing, you’ve probably run across the term “content marketing” more than a few times. And while content marketing as a...
View ArticleContent Marketing: 5 Types Of Content To Get You Started
In our recent introduction to content marketing, we talked about the established and ever-growing trend of publishing content as a means of drawing more potential customers to your front door –...
View Article4 Benefits of Content Marketing for Your Small Business
Our series on content marketing continues today with a discussion about the benefits this marketing strategy can have for your small business. Now that you are familiar with what content marketing is,...
View Article3 Smart Brands: Examples of Great Content Marketing
For today’s installment in our content marketing series, we’re going to take a look at three very different brands doing content marketing in unique and interesting ways. And while these are...
View ArticleLinkedIn’s Publishing Platform Opens Its Doors To The Rest Of Us
What do you have in common with Richard Branson and President Barack Obama? Soon you’ll all be blogging and posting content on LinkedIn’s publishing platform! That’s the idea, anyway. Since the late...
View ArticleContent Marketing Ideas: Build A Branded Mobile App
We’ve talked about the concept of Content Marketing a lot lately. How creating and sharing relevant content can boost your web traffic, what kinds of content you can put out onto the web, and some...
View ArticleThe Content Explosion: How To Make Your Content Stand Out In A Really Big...
By now, you know all about the benefits of content marketing for your small business – improved search ranking, increased social media engagement, better brand awareness, lead generation, etc. And,...
View ArticleWhy Making A Vine Might Be Worth Your Time (Plus Great Vine Examples)
Unless you’ve been in some sort of social media deprivation tank, you have probably seen a Vine, or at least know what it is. While Vine, which came on the scene in early 2013, has enjoyed quite a bit...
View ArticleMore Content, More Traffic: Building Out Your Website for SEO
You know how people say that less is more? Yeah, they are not talking about webpages. When it comes to the number of pages that connect to your website’s domain, more is always better – especially...
View Article6 Tips For Avoiding Writer’s Block In The First Place
I was browsing the internet the other day (because I had writer’s block) and I came across the article 6 Ways To Power Through Writer’s Block. I found the advice to be pretty spot-on for those times...
View ArticlePanda, Penguin, and What Google’s Recent Algorithm Updates Mean For Small...
If you are a small business owner who finds Google alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. You have enough on your hands with running a business and...
View ArticleThe 5 Best (and free) Google Chrome Extensions for Content Marketing
Often we find ourselves discussing how small business owners and entrepreneurs can be more productive. Does this mean we are trying to imply that these professionals have difficulty with time...
View Article7 Ways to Create Better Content – A Summary of “Everybody Writes” Webinar...
Yesterday, I attended the webinar Everybody Writes, sponsored by Marketo and given by Ann Handley from Marketing Profs. If you couldn’t guess by the title, Everybody Writes was a webinar focused on...
View ArticleHow To Publish a Blog Post on LinkedIn’s Publishing Platform in 5 Steps
We could go on and on about how important content marketing is to any small business marketing plan (and we have). Not only is it a great way to establish yourself/your brand as a thought leader in...
View ArticleHow to Generate Leads Online: 11 Tactics to Try Next Year
Online marketing is a whole arena encompassing many effective forms of promotion. At every turn you come face to face with a new development, strategy, or platform. Keeping up with this world of...
View ArticleThe Small Business Marketer’s Content Marketing Guide 2015
We are still early on in 2015, which means it is just as good a time as any to assess your current business practices and make goals for how to enhance your strategy throughout the year. Thanks to...
View Article13 Scientific Reasons Why We Love Infographics [INFOGRAPHIC]
It is often said that content marketing is strengthened by a visual, or that an image will have more engagement versus a text update on social media. But, have you ever thought about the science...
View ArticleHow To Create a Content Marketing Mission Statement (And Why You Need One)
Looking to get started (or start fresh) in content marketing for your small business? You’re in luck – we picked up some great tips at Social Media Examiner’s recent Social Media Marketing World...
View ArticleApril Fools’ Day 2015: 4 Email Marketing Pranks to Play Next Year
On April 1st, it seems no one can be trusted. Your favorite brands, your prankster friend, and even your beloved grandpa love to participate in the day known as April Fools’ Day. So while on every...
View Article5 Keys To Driving More Website Traffic
If you run a business with an online presence, your success is likely limited by the traffic your website generates and the leads you acquire. And while driving traffic to your web pages isn’t always...
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